MovieReleasedDocumentary
The Secret of Selling the Negro
"Why Let a Lot of Old -Fashioned Ideas Hurt Profits!"
Rating6.0/10
Release1954
Runtime21m
Votes1
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Original Language
en
Release Date
July 4, 1954
Popularity
0
Production Companies
JO
Johnson Publishing
SA
Sarra
